Attracting about 1,500 people to Kutztown, the fourth annual Muscle on Main car cruise featured more than 200 cars on July 28.

“This is great that they do this in town,” said Janet Yost, director of the Kutztown Community Library while walking along Main Street. “I really like seeing all of the old cars. We used to have antique cars so it’s nice to see them again.”

At the Kutztown Rotary Club tent, Kutztown University President F. Javier Cevallos said the event was going very well.

“It is a very nice activity,” said Cevallos.

“And of course we have very good music to listen to as well,” said Pam Kelchner, of Kutztown Rotary.

Shake, Rattle and Roll played rock and roll nearby, they have been performing at the event since 2009.

The car cruise shut down Main Street to traffic from College Boulevard to Constitution, displaying a variety of classic hot rods to more recent muscle cars, and everything in between.

The main fundraiser for Kutztown Community Partnership, John Scott, KCP President, said this year’s event drew in more car enthusiasts.

“I think a lot more people are happy with the event and how it’s going,” he said. “I’ve walked up and down Main Street and there are some really cool cars.”

Highlights of this year include race cars, classic cars, old cars. Moyer Pluming returned as an event sponsor. Maxatawny Auto was also a sponsor.

Kutztown Rotary Club had their shelter tent set up and sold hot dogs. The Old Time Plow Boys, Kutztown, parked their tractor along the car cruise route.

“We’re Keepin’ It Kutztown by having a car cruise downtown to promote businesses and promote the revitalization of the town,” said Scott.

This was the first year for t-shirts with “Keepin It Kutztown” on the front and “Muscle on Main” on the back.

Also, the goal was to have all of the cars parked earlier than previous years, “to have all of the cars ready for when the spectators get here,” said Scott.

“This year’s been terrific, it’s been running so smooth,” said event volunteer Andy Arnold, Kutztown. “Last year there were a lot of cars overheated, it took too long to get them parked. This year the parking went smooth as silk.”

Scott agreed that parking and registration improved this year.

“And a lot of cool cars, a lot of loud cars, a lot of Chevy Cobras, but just a lot of great stuff,” said Arnold.

Arnold’s son, Sam, 12, also volunteered for the event.

“It’s pretty fun, it’s amazing all the cool cars there are out here,” said Sam. “I get to see all of these cars and imagine how much work it took to prime just that one car to come here and park there and look amazing.”

He also liked the music and food.

About 15 volunteers completed about 300 hours worth of work to make this event happen.

The Borough of Kutztown also provided police coverage and community service officers to maintain the perimeter.

New this year is a photo contest. People can submit on the KCP website a photo of the event for the chance to have their photo on promotional items next year as well as win a t-shirt and free entry and be involved in the event next year.

“My favorite part of the event is showing the Downtown to people not from Kutztown,” said Scott. “Part of our mission is to bring people to shop.”

He said KCP wants people to shop, eat and play in Kutztown.

“How are we going to do that? We’re going to promote and invest and beautify Kutztown and all of that’s Keepin’ It Kutztown,” said Scott.

Proceeds from the event benefit KCP.

Visit KCP at www.keepinitkutztown.com.