Albright College to Host Business of Fashion Forum

Reading, Pa. – Albright College will host a forum for students interested in learning about the business of fashion on Saturday, October 27, 2012, from 8:30 a.m. to 4 p.m., in the Science Center. Registration is $20 per person full day; $15 half day (both options include lunch/keynote speaker).

The keynote address will be offered by Walter Meck, president/chief executive officer, Fessler USA, Orwigsburg, Pa., at 12:30 p.m., in Science Center, room 256. FesslerUSA, a leading domestic private label knitwear producer, is a family-owned business since the early 1900s.

Breakout sessions will be led by industry representatives from Boscov’s, David’s Bridal, DKNY, LaForce + Stevens, Pollack Furs, Majestic Athletic and Marijean Jerrell. They will cover topics such as product development, the design process, visual merchandising, public relations and buying.

Doreen Burdalski, chair/assistant professor of fashion merchandising and design, said, “We want to create an event that helps students understand that fashion is fun and exciting, but, in the end, fashion is a business. All creative decisions are made with the understanding of how that decision will affect the bottom line.”

The Business of Fashion Forum is open to undergraduate students from Albright College, Alvernia University, Cheyney University of Pennsylvania, Immaculata University, Kutztown University, Philadelphia University, Drexel University, Moore College of Art, The Art Institute of Philadelphia and Bradley University.

To register, contact the Albright College box office at 610-921-7547 or email boxoffice@albright.edu.

Founded in 1856, Albright College is a nationally ranked, private college with a rigorous liberal arts curriculum with an interdisciplinary focus. The College’s hallmarks are connecting fields of learning, collaborative teaching and learning, and a flexible curriculum that allows students to create an individualized education. More than half of students have dual/individualized majors in as many as 200 different combinations annually. Albright enrolls about 1,660 undergraduates in traditional programs, another 800 adult students in accelerated degree programs, and 100 students in the master’s program in education. Albright College is located in Reading, Pennsylvania, about 60 miles west of Philadelphia.