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The new GIANT Food Store in Kutztown will open Feb. 27, concluding a seven-month construction project that began in July 2012.
“We know from our research that GIANT is a trusted, well known and accepted brand in Kutztown,” said Chris Brand, Public and Community Relations Manager, Giant Food Stores, LLC., who is eager for the opening day for customers on Feb. 27.
The store, located at 15100 Kutztown Road in Kutztown, opens to the public at 8 a.m. and the first 200 customers through the door will receive a free GIANT reusable bag and GIANT brand English Muffins. Other giveaways and appearances by special guests on opening day are being finalized.
“This store will allow GIANT to serve new customers in a vibrant community which GIANT does not currently serve. We are always looking for opportunities to grow our existing business,” said Brand. “In addition, GIANT has a long history of living and giving in the communities we serve and we look forward to supporting Kutztown’s local organizations.”
The Kutztown GIANT features their newest format and store layout, which only their Mount Joy store currently offers, he said. The fresh perishable departments - such as produce, deli, bakery, meat, and seafood - all come into view as customers enter the store.
“The Kutztown GIANT features the company’s newest format and store layout, including our natural and organic section and a gluten-free product area,” said Brand.
Customers will find an assortment of natural and organic products in a dedicated section called Nature’s Promise Marketplace, which includes more than 2,500 frozen, dairy, grocery and special diet selections.
Also, GIANT’s exclusive Healthy Ideas product labeling system includes thousands of GIANT’s own brand and national brand perishable and nonperishable products that feature the blue and green Healthy Ideas shelf tags that help customers identify healthy options as they shop the aisles. Foods labeled with the Healthy Ideas symbol include single ingredient fruits, vegetables and 100 percent fruit juice, some canned, frozen and dried fruits, certain breads and meats, cereals, rice and pasta, low fat dairy products and some snack foods.
“The store features a variety of consumer technology to enhance the shopping experience,” said Brand. “In addition, it’s one of our most environmentally-friendly stores to date having been constructed with innovative building technologies to reduce energy consumption and the environmental impact of operations.”
The Kutztown GIANT is pursuing Leadership in Energy and Environmental Design certification from the U.S. Green Building Council. LED lighting will be used in many areas of the store, significantly reducing energy needs. Warm concrete floors have replaced the traditional tile, reducing the amount of cleaning solutions normally used, according to a release by GIANT.
“Customers will also be able to earn and redeem their Gas Extra Rewards points at the Kutztown store with the convenience of an on-site fuel station,” said Brand.
The store will store will operate 24 hours a day, seven days a week.
Steve Bowlby has been appointed store manager of the new 50,000 square foot GIANT, which will employ about 150 full and part time associates when it opens.
“Our entire team is excited to introduce the Kutztown community to GIANT’s unique combination of quality, selection and savings,” said Bowlby. “We can’t wait to show off our new state-of-the-art store that features modern amenities for a more convenient shopping experience.”
Bowlby is a 12-year veteran with GIANT Food Stores, having most recently served as store manager of the Quakertown GIANT.
GIANT Food Stores was founded 90 years ago in Carlisle. Today, GIANT is the third largest private sector employer in The Commonwealth, employing more than 25,000 Pennsylvanians statewide, including 1,021 in Berks County. The Kutztown store is the seventh GIANT to open in Berks County since 1985.
For more information visit www.GiantFoodStores.com and www.MartinsFoods.com.